Sera Group creates places where local entrepreneurs can start, grow and stay, and gives people more reasons to come to Kuantan.
Before it was Markas Sera, it was Sera Villa, a homestay in Kuantan. In 2023, a few friends had something to sell: a young fashion label wanted to meet its customers, there were preloved pieces looking for new homes, and friends brought their own small brands along.
On 23 July 2023 we set up the first Pasar Sera in the villa's garden. We expected a few visitors and got a crowd. By our third market, a theme that sent everyone back to the Malay markets of the 60s and 70s, people were sharing Pasar Sera all over social media.
Since then Pasar Sera has moved from the garden to lakesides, beaches, heritage houses, stadiums and polo grounds across Pahang, on national TV and in front of royalty. The villa became our headquarters, and Sera Group grew around the market to give local brands more than one place to grow.
Our goals have stayed the same: help entrepreneurs grow, promote Kuantan as a place worth visiting, and lift the image of the city we love.
A city where local brands are built and last, visitors come for the creativity, and the East Coast's creative economy grows from here.
Pasar Sera turned three on 23 July 2026.
A small artisan market in the garden of Sera Villa.
Our third market, and the moment Kuantan started talking about Pasar Sera.
Invited to Tasek KotaSAS for our first market outside Sera Villa, and our first two-day market.
Featured on TV3 Buletin Utama, and visited by His Royal Highness the Sultan of Pahang at Pasar Sera Raya.
Three sharing sessions for our vendors with speakers from SME Corp, Bank Islam, BSN, KWSP and Maxis Business.
K188 Magical Wonderland 2.0: 61 vendors over six days by the river.
A creative store at TASEK KotaSAS for makers who want to sell every day.
A restored 1926 heritage building on Jalan Mahkota, opening with One Two Jus on 24–26 December.
Start small at Selasar Tiga, grow at Pasar Sera, sell every day at Tanda Tangan, and settle in at Markas Sera.
02 · GrowOur creative market and the main platform for vendors to grow. We run Pasar Sera once a month, and more often when partners bring us to their festivals and venues. Every line-up is curated, every market has a theme, and every vendor gets our support before, during and after.
01 · StartA heritage building from 1926 at 22–24 Jalan Mahkota, restored as a meeting point for artists, creative entrepreneurs and the community. Its Popup Residency gives new brands a small space to sell face to face, at a lower set-up cost than a full market booth.
03 · SustainA physical creative store where makers rent a spot and Tanda Tangan does the selling. We run the shop every day, report your sales monthly and transfer your earnings. Low overhead and no daily operations for new brands, and a stronger presence for established ones, close to the ECRL station and fast becoming a stop for visitors to Kuantan.
Formerly Sera Villa, where Pasar Sera held its first markets. It is now Pasar Sera's headquarters, with spaces rented to brands that have grown with us. When a space opens, we offer it first to past Pasar Sera vendors with strong sales and branding.
NOW AT MARKAS SERA
ALUMNI
Grow Together brings our vendors face to face with the organisations that can help them grow. Across three sessions so far, speakers from SME Corp, Bank Islam, BSN, KWSP and Maxis Business have shared the opportunities, financing and tools available to small businesses.
Sessions are open to Pasar Sera vendors. Organisations that would like to speak at a future session can get in touch.